Potential in Mobile Commerce, Growth Trends and Requirements

According to Wikipedia, “Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device”. Let’s face facts, with rapid demand for Smartphones and mobile internet usage ruling the roost, mobile commerce is poised for some exponential growth and will be standard for mass market in a few years. Mobile commerce entails primarily retail, travel, advertising, proximity payments, and app downloads. Slew of applications and services that are possibly accessible from the internet enabled mobile devices; M-Commerce is largely about this.

‘Convenience, access and discounts have led to the massive growth in E-Commerce and Mobile Commerce takes convenience to a new tangent altogether leading to its stark positioning in the market for mobile devices are ubiquitous and can be integrated to context of location time and people. Coda Research Consultancy anticipates mobile commerce sales to soar up by 2015 and encompass 8.5% of the E-commerce revenues. With more user friendly apps coming along and people getting more familiar with mobile net usage, M-Commerce has paved its way well.

M-Commerce – Synopsis of Infographic

  • Out of 7 billion, about 5.9 billion people worldwide already use mobile phones
  • Smartphone sales escalated by 63.1% since 2010, and a brimming 488.5 million phones were sold in 2011.
  • According to stats and sources about 1 in every 7 searches are made through phone.
  • Facebook mobile users have increased from 50 million to 200 million from 2009 to 2011.
  • In the last 3 years about 300,000 apps have been developed and around 10.9 billion have been downloaded.
  • By and large mobile phones are used 81% for browsing social networking sites and surfing and 77% for search engine results,
  • Sources predict a 99 fold increase in the next 6 years.

Some M-Commerce trends to view

  • Growing usage of social media on phones. The reviews and recommendations over the social media has proliferated demand for mobile phones greatly in recent times.
  • Shopping applications are becoming a fad and mobile commerce sees a new light and these applications take benefits of mobile features.
  • Near field communication is relatively new but making its mark which lets customers interact with any real world object such as posters, clothes and shop windows.
  • Mobile advertising is seen as a very reliable form of marketing to reach a wide audience.
  • Increasing growth of price comparison applications.
  • Mobile phones are also largely used to get product reviews or information.

Also Read: 10 effective ways to improve your mobile conversions


1. Choosing the right mobile platform

The first and foremost step is to decide if you want a mobile optimized website or a mobile App. After that you will have to make a choice whether you want to invest in a responsive design, adaptive design or you want a dedicated mobile website. All these platforms have unique advantages, based on your resources & requirements you must choose the one which suits your business in the best way.

Also Read: A thorough guide to help you choose the right mobile platform

2. Mobile friendly landing pages:

The layout and navigation of your landing pages must be planned keeping in mind that a significant amount of traffic would come from mobile devices. If you don’t want to lose those extra conversions then optimizing landing pages to enhance the user experience for visitors coming through mobile devices is a must for you.

Also Read: Mobile Landing Pages: How to Make The Most of them?

3. Mobile Friendly Content

We always focus more on getting the design and layout right but content plays an equally important role in either keeping your visitors or turning them away. Optimizing for mobile devices is not just about shrinking the components of your website; the major focus is on how you choose to display them. Your understanding of miniaturization and mobilization decides where your website or application ranks on the user experience.

4. Mobile User Experience

In spite of having a mobile friendly website if you are still losing conversions than one reason can be the user experience your mobile website offers. Building the user experience for a mobile website or application is very different from doing that for a full resolution website. There are minute details that need to be taken care of to enhance usability.

Also Read: Checklist of 10 points to improve your mobile user experience

5. Mobile friendly payment gateway

Sales is an ultimate metrics on which we judge the performance of an online business. No matter how user friendly your mobile website is, if your payment gateway is not optimized then it will lead to loss of conversions. Features like e-wallet, option to save shipping information etc. must definitely be provided to enhance the user experience and thus the overall chances of conversion.


It is quite clear from the above discussion that mobile devices are going to dominate the approaching times. However, to capitalize on the trend, businesses need to be ready with platforms that can run effortlessly on mobiles. The same requires availing mobile web design services.

Mobile platform needs to focus only on the most important aspects for the sake of simplicity and usability. Bigger interactive buttons and less use of scroll is also something popular amongst mobile website designers. Only a professional mobile web design company can come up with a profitable platform for smaller devices.

So, it can be said that partnering with a seasoned firm for a website for small yet smart devices is helpful in gaining mobile turf.

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